The word perfume is derived from the Latin “per fumum”, which means “penetrating smoke”. The Old Testament mentions perfume, usually referring to the formation of a spice, which is consistent with the Latin definition. Egyptian history shows that essences and ointments are used for bathing and after bathing. They are usually stored in delicate containers, as some examples have been found in ancient Egyptian tombs.
In the Middle East and other parts of the Far East, as well as China, people have long learned to use the fragrance of spices to achieve their pursuit of beauty. In 1500 BC, the use of perfume has become more common. Cleopatra often used 15 different perfumes and oils to bathe, and even used perfume to soak her sails. The ancient Romans liked to apply perfume anywhere, horses, and even the mortar used to build walls.
In ancient Egypt, it was illegal not to wear perfume in public places. After the ancient Egyptians died, they wrapped their bodies with spices to make them last forever (dry mummies). Ancient Greek women also spilled perfume in religious ceremonies. Some people believe that the Persians discovered how to extract fragrance from flowers through distillation; the Arabs created a religious ritual for using perfume.
It was their use of exotic fragrances that established their important position in the perfume development industry for the next few centuries. Asians have a significant influence on the development of perfume use. They believe that perfume not only makes people more beautiful, but also helps people live longer. Later, with the fall of the Roman Empire, the development of perfume was divided into two different areas. On the one hand, the German priests invented the distillation technique; on the other hand, the kingdom of perfume, France, discovered the aromatic characteristics of the unique spices imported from the East. As a result, the European perfume craft began to enter a prosperous period.
1. Fascinating perfume
When you think of perfume, people naturally think of elegance and luxury. Indeed, long ago, only the nobles of the upper class could use perfume. Today, people’s preference and use of perfume have undergone changes in their concepts and habits. Men and women who hold modern ideas no longer regard perfume as mysterious and stay away from it. They boldly approached the perfume, tried its fragrance, tasted its personality, and chose their own brand. Today’s perfume is no longer a luxury item. It is embellished with the colors of life and interprets the taste of life.
Whether to use perfume to show the depth of a mature and capable man or to show the charm of an elegant and noble woman, most of them are in social places and public places, leaving others’ sense of smell. Sprinkle a little fresh and aromatic perfume to cheer you up, and you will quietly feel its warmth and appreciate its warmth. The perfume accompanies you to improve your mood and make you feel at ease. In short, perfume has become an indispensable cosmetic in modern life.
Second, the characteristics of perfume packaging design
Perfume needs to be introduced to the market. The first and most important step is to have an attractive perfume bottle and exquisite perfume packaging. Perfume packaging will directly affect the sales of perfumes. Therefore, some large perfume companies have set up special design departments and hired top perfume bottle designers.
A good perfume should be unusual, not grotesque, have a strong personality, can be remembered, and be vigorous and strong. The mellow fragrance is gradually emitted without interruption, spread well, and have lasting power. , The fragrance is stable, and the atmosphere fragrance lasts for a long time. At the same time, there must be a unique perfume bottle type and perfume packaging to form an organic unity, giving people a sense of nobility and elegance. The aroma and smell in the air cannot be retained through the packaging, but a good design will make people feel the smell in the air. The shape, color, structure, text, and auxiliary image design of the perfume packaging can impress the olfactory habits of the viewer, as if it can distinguish the smell of perfume in the air.
Women are not the only customer group for perfumes. In foreign countries, men’s perfume occupies 2/5 of the shelf, so the market for men’s perfume cannot be ignored. Due to the different definitions of men and women in the tradition, the use of perfume has also been differentiated in customs, and men and women have different preferences for fragrance. Men’s perfume is lighter than women’s, and shows no trace. There are also big differences in the packaging of male and female perfumes, which can be distinguished from the outer packaging, shape, and color.
People in the East and the West have different taste perceptions of perfume. More women in the West like the strong and hot fragrance, which is invigorating, seductive, and makes people feel gorgeous. Oriental women mostly like fresh and elegant scent, which is traceable, free and charming, and the fragrance that seems to be absent makes people feel relaxed, natural and comfortable. The two styles of perfume, each with charming charm, can be expressed in the form of color and shape in the packaging.
3. Unique and charming perfume bottle design
Among the many perfume bottles, each one has its own characteristics and contends with each other. The shape of the perfume bottle attracts different people with different personalities. Some of the design elements are based on the human body or the human body curve, highlighting the feminine beauty and elegance. Such as: “shoCKing” this perfume is designed to match the shocking pink fashion show. The charm of the perfume bottle is better than the liquid inside. The bottle is a woman wearing a corset, which is modeled after making clothes. Designed by the time of the mannequin.
Another example: “Parfunde pean” perfume bottle, a spiral-shaped bottle made of mushroom sand glass, imitating the light posture of a woman walking, the bottle design won the international design award. Another example: “OrganZA” this perfume is popular for its smooth lines and graceful shape. It looks like a girl in a smooth fashion. It is slim and full of oriental elegance and charm.
Among the many perfume bottles, there are flowers and plants as the main design elements. For this type of perfume, its content and bottle shape are more coordinated and soft. For example: “chlOe” perfume, the bottle cap is two blooming white lilacs, which contrast with the transparent golden yellow of the bottle itself, making people seem to be in the dignified and graceful fragrance.
Another example: “Nilang” perfume, its bottle is decorated with lotus patterns on the bottle body to form a flowing curve, the bottle cap is a blooming lotus, and the bottle body is cleverly combined, echoing each other, like a flower of water Hibiscus is radiant and unparalleled.
Another example: “D’Ete” perfume, with a leaf as the shape of the entire bottle, reminiscent of the beautiful feeling of summer sunshine and natural vitality, refreshing, elegant, crystal clear, like a bunch of gentle and quiet The green fragrance conveys the concept of harmonious care, peculiar ideas, brand-new experiences, and full of poetry.