A good perfume should be unusual, not grotesque, have a strong personality, can be remembered, and be vigorous and strong. The mellow fragrance is gradually emitted without interruption, spread well, and have lasting power. , The fragrance is stable, and the atmosphere fragrance lasts for a long time. At the same time, there must be a unique perfume bottle type and perfume bottle packaging to form an organic unity, giving people a sense of nobility and elegance. The aroma and smell in the air cannot be retained through the packaging, but a good design will make people feel the smell in the air. The shape, color, structure, text and auxiliary image design of the perfume bottle packaging can impress the olfactory habits of the viewer, as if it can distinguish the smell of perfume in the air.
Women are not the only customer group for perfumes. In foreign countries, men’s perfume occupies 2/5 of the shelf, so the market for men’s perfume cannot be ignored. Due to the different definitions of men and women in the tradition, the use of perfume has also been differentiated in customs, and men and women have different preferences for fragrance. Men’s perfume is lighter than women’s, and shows no trace. There are also big differences in the packaging of male and female perfumes, which can be distinguished from the outer packaging, shape, and color. People in the East and the West have different taste perceptions of perfume. More women in the West like the strong and hot fragrance, which is invigorating, seductive, and makes people feel gorgeous. Oriental women mostly like fresh and elegant scent, which is traceable, free and charming, and the fragrance that seems to be absent makes people feel relaxed, natural and comfortable. The two styles of perfume, each with charming charm, can be expressed in the form of color and shape in the packaging.